We recently completed a redesign of QualicumLanding.com, a site for a luxury beach home development on Vancouver Island. Their development is almost sold out, however their sales team felt that the time was right to overhaul the site to reflex their final sales strategies.
Signs your website might need an update…
Web updates can be a simple as a change of colour, or as complex as a complete design and restructuring. Not sure if your page needs updating? Try evaluating your website under these parameters:
1. Is your message being communicated clearly?
Five paragraphs of text describing your product or service may say a lot, but is anyone taking the time to read it? Organizing your content into a layout that’s easy to skim ensures that people quickly browsing your site won’t miss what’s important to them.
2. Is all the info on your website still relevant?
As your business changes, certain pieces of information may be less relevant, or you might want to bring one thing in particular to the forefront. When you want to communicate efficiently, the hierarchy of HOW information is presented is just as important as WHAT you are saying.
3. Can your website do more for your business?
As your business grows, it changes, so the website that was perfect four years ago may not fit your current needs as well. For example, would your business benefit from an online store, more photos, a news blog, or social media integration? Most importantly, do you know if it is optimized for search engines to find it?
4. Is it just time for a change?
Having an up to date website makes you appear more relevant and shows you’re on your game. This can be anything from new product shots, a new call to action, or just sprucing up the design. Like a new car, an updated look can help boost your own confidence and excitement.
So what happened with Qualicum Landing’s redesign?
After being briefed on their marketing needs, we evaluated their site and submitted a proposal for a completely new structure and design. Their location is beautiful, so we recommended emphasizing photos as equally as text (a picture says 1000 words!), brightening up the look to appear more airy and West Coast, and implementing changes in the back-end to make it more search engine friendly.
The end result is a scaled back site, with information distilled and simplified for clearer communication, and full of animated slideshow banners to add excitement and value. Check it out at qualicumlanding.com