We recently finished up a website for Blue Shell Laundry and Commercial Cleaning, a non-profit business in Vancouver’s Downtown Eastside that employs and provides guidance to residents of the Rainier Hotel, helping them get back on their feet. As a growing non-profit with a limited budget, we were able to flexibly meet their need of a strong online presence by keeping their site simple, bold, and informative.
When creating a website, planning how you are presenting, organizing, and prioritizing information is the most important consideration.
Blue Shell’s site was created to function as an online brochure, and we paid special attention to every piece of the content- how it flows, what the headers say, and the tone . Nearly a third of the project was spent copy writing and editing. When users browse the web, they rarely stop to read paragraphs of text, and because we did not have any bells and whistles, special care was given to making headers and call outs as informative as possible. Aiming to make linguistic communication as efficient as visual communication is a top priority for any graphic and web designers who truly want their clients to stand out.