Best WP Theme Ever!
16 Nov 2013
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Simple and straightforward gets the job done!

BLUE SHELL BLOGWe recently finished up a website for Blue Shell Laundry and Commercial Cleaning, a non-profit business in Vancouver’s Downtown Eastside that employs and provides guidance to residents of the Rainier Hotel, helping them get back on their feet. As a growing non-profit with a limited budget, we were able to flexibly meet their need of a strong online presence by keeping their site simple, bold, and informative.

When creating a website, planning how you are presenting, organizing, and prioritizing information is the most important consideration.

Blue Shell’s site was created to function as an online brochure, and we paid special attention to every piece of the content- how it flows, what the headers say, and the tone . Nearly a third of the project was spent copy writing and editing. When users browse the web, they rarely stop to read paragraphs of text, and because we did not have any bells and whistles, special care was given to making headers and call outs as informative as possible. Aiming to make linguistic communication as efficient as visual communication is a top priority for any graphic and web designers who truly want their clients to stand out.

02 Oct 2013
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In-Store Marketing: Rum Club Passport

Nothing markets a small business better than word of mouth, and the best way to get people talking is to create a fun, unique experience for your patrons.

East Vancouver’s The Shameful Tiki Room is run by drink connoisseurs, for drink connoisseurs, so they created a Rum Club to encourage their regulars to sample different rums from around the world. We designed their Rum Club Passport, containing maps, a list of the 50 rums they can sample, and prices. When someone has gotten a stamp on all 50 rums, they are given a prize pack! Our client’s idea is brilliant because it gives their regular clients something new to experience and look forward to, and also thanks them for their patronage. We’re sure that everyone who has participated is hooked!

The Shameful Tiki Room Rum Club Passport